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Customer Base Reporting - Acquisition, Base & Churn (ABC)

Project type

Extract Transform & Load Project

Date

Jun 2017

Location

Auckland

• Designed and deployed the Acquisition Base-Churn ETL Pipeline using IBM Datastage, IBM DB2 UDB, and IBM Netezza.
• Augmented datasets for product line-level reporting using the IBM DB2 DWM Ref Model, which saved $5M in Revenue from the previous Oracle solution.
• Engineered calculation of customer states based upon the customer product usage, date & time of usage especially for pre-paid customers that helped to identify the potential churners.

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