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Customer 360 - Single Source of Customer Data

Project type

Customer Data

Date

Oct 2021

Location

Auckland

• Engineered an impactful Customer 360 model by enriching customer data using Python, Apache Spark, Azure DevOps Server, Github, Jupyter Notebook & Bigdata Hadoop platform.
• Augmented datasets to drive more effective Next Best Offer campaigns weekly for all the product lines.
• ​Formulated integration of 20+ ML Scores, including Customer Traits & Interest Scores, Propensity, Uplift, and Abnormality using Python and Apache Spark hosted in Infosys NIA Hadoop Platform.

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